Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

This article draws from American research on ''concerted cultivation'' to compare the parenting logics of 41 upper-middle-class parents in Toronto, Canada. We consider not only how parents structure their children's after-school time (what parents do) but also how the broader ecology of schooling informs their parenting logics (how they…