Conceptual Metaphor (CM; e.g., Lakoff & Johnson, 1980, 1999; Kovecses, 2020) is central to our thinking and ubiquitously manifested in our language. Given its importance, the teaching of conceptual metaphors has gained much attention in Cognitive Linguistics and Applied Linguistics. While most empirical studies have focused on specific aspects…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

Situated within the framework of the systemic-functional linguistics (Halliday, 1994) and language-based theory of learning (Halliday, 1993), this article examines a shift toward a more objectified and "scientific" representation of reality in texts written by foreign language (FL) learners at various levels of acquisition. It argues that…

The 5th International Conference on Language, Literature and Culture has been hosted by Mehmet Akif Ersoy University (Burdur, Turkey), in cooperation with Çankaya University (Ankara, Turkey) and Süleyman Demirel University (Isparta, Turkey). Our main aim has been to provide a forum for discussion, to facilitate integration in these fields, and to…

The distinction between artifact and tool is introduced into the study of language diversity and the posting of linguistic universals. A complicating factor in all language investigations is the use of language as the chief tool to create new language. Analogy and metaphor are considered as two major creative forces at work in all languages.…