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Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Cramer, Kenneth M.; Sands, Mandy – Journal of College Student Retention: Research, Theory & Practice, 2016
As in most disciplines, the typical introductory class presents topics to students in a linear fashion, beginning (to use psychology as an example) with the history of the field, research methods, brain and neurons, sensation and perception, and so on. This study examined the impact of topic sequence on student achievement. The same professor…
Descriptors: Teaching Methods, Introductory Courses, Psychology, College Students
Pakhira, Deblina – ProQuest LLC, 2012
Exposure to organic chemistry concepts in the laboratory can positively affect student performance, learning new chemistry concepts and building motivation towards learning chemistry in the lecture. In this study, quantitative methods were employed to assess differences in student performance, learning, and motivation in an organic chemistry…
Descriptors: Organic Chemistry, College Science, Science Instruction, Lecture Method
Fogarty, Ian; Geelan, David – Journal of Computers in Mathematics and Science Teaching, 2013
Students in 4 Canadian high school physics classes completed instructional sequences in two key physics topics related to motion--Straight Line Motion and Newton's First Law. Different sequences of laboratory investigation, teacher explanation (lecture) and the use of computer-based scientific visualizations (animations and simulations) were…
Descriptors: Foreign Countries, Computer Simulation, Animation, Computer Assisted Instruction
Rague, Brian William – ProQuest LLC, 2010
Almost all collegiate programs in Computer Science offer an introductory course in programming primarily devoted to communicating the foundational principles of software design and development. The ACM designates this introduction to computer programming course for first-year students as CS1, during which methodologies for solving problems within…
Descriptors: Control Groups, Introductory Courses, Sequential Approach, Programming Languages
Halvorson, Richard B. – 1969
An experiment was designed and conducted for the Community College Department of Sociology. The objective was to determine the significant difference between the objective knowledge of sociology learned, and retained by groups taught by the systems approach method as compared to the lecture-discussion method. The systems analysis method is based…
Descriptors: Behavioral Objectives, Classification, Cognitive Objectives, Comparative Analysis
Stamper, John, Ed.; Pardos, Zachary, Ed.; Mavrikis, Manolis, Ed.; McLaren, Bruce M., Ed. – International Educational Data Mining Society, 2014
The 7th International Conference on Education Data Mining held on July 4th-7th, 2014, at the Institute of Education, London, UK is the leading international forum for high-quality research that mines large data sets in order to answer educational research questions that shed light on the learning process. These data sets may come from the traces…
Descriptors: Information Retrieval, Data Processing, Data Analysis, Data Collection