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Format Comparison of the Old and New Esquire: A Survey of Graduate Communication Students.
Misisco, Peter – 1979
A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…
Descriptors: Audiences, Comparative Analysis, Design, Design Preferences
Readers' Response to Appearance of Competing Metropolitan Dailies.
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Pasternack, Steve; Utt, Sandra H. – 1985
A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…
Descriptors: Attitudes, Comparative Analysis, Content Analysis, Design Preferences