The author gives an overview of typical learning outcomes in business education and assessment instruments that help measure and test these outcomes. Using data from a recently accredited program the author investigated the determinants of performance on assessment exams to help identify and evaluate differences between homegrown and standardized…

Three types of stimulus materials (text, film, and live demonstration) were used to teach graduate students cardiopulmonary resuscitation; and verbal learning and a motor skill task were measured to determine the effectiveness of the different media. No significant differences were found among the three modes of instruction. (Author/JEG)

College students read, listened to, or viewed a presentation about the library. Some presentations included cartoons. Results suggest that the printed text without cartoons is just as effective as cartoons or audiovisual presentations. If enjoyment is a factor, cartoons or audiovisual presentations should be considered. (Author/JEG)

This paper presents a global approach to the media comparison literature. Beginning with the pros and cons of media research, it discusses the results of both individual and meta-analysis research, compares the different methods researchers have used to determine media selection, and concludes with the most recent trends in media selection. It is…

This study was conducted to determine the effects of instruction on using a formal media selection procedure on the media selection choices made by novice instructional designers. Twenty-nine male and female graduate students enrolled in a media design course at Arizona State University participated in the study. Media design problems were used…

This study compared childrens' apprehension of an unfamiliar story either read to them from an illustrated book or presented as a comparable televised film. Subjects were 48 children, 24 of them six to seven years old, and 24 nine to ten years old, who were randomly assigned to one medium condition and individually presented the story. Response…

This study sought to determine whether or not there was a significant difference in the achievement of 11th grade U.S. History students learning from sound filmstrips and students learning from the same sound filmstrips in videotape format. Four 11th grade U.S. History classes were examined. Each section was administered a pretest consisting of 20…

Discussion of multimedia instruction focuses on a pilot study that compared the relative effectiveness of three interactive media formats in a DVI/RTV (Digital Video Interactive/Real Time Video) computer-mediated instructional lesson for a military communications system. Hypotheses tested are discussed, and the educational importance is…

Proposes a framework to help course developers design criteria for optimal media deployment. The merits of radio, television, audio, video, and print are briefly compared with computer-based media and analyzed in light of six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, and adaptivity.…

Using the cognitive fit paradigm as a theoretical framework, this study compared the problem-solving performance of users of a hypertext-based learning aid to the performance of users of a computer-based linear text learning aid. Subjects were 103 undergraduate MIS (Management Information Systems) majors enrolled in an information systems analysis…