Successful oral presentation effectually involves multi-faceted training of listening, writing, and nonverbal delivery besides speaking orally, which calls for a systematic holistic/multimodal approach. However, a multimodal learning environment for fostering EFL learners' presentation development remains virtually unexplored. This study employed…

This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further…

In a 2 x 2 design, we examined the role of visual cognitive style in two multimedia-based learning environments (text plus static pictures/animations). A statistically significant interaction was obtained for deeper comprehension: Highly developed visualizers (HDV) who learned with static pictures performed better than HDV who learned with…

Investigates the interaction between teaching technique (multimedia versus traditional teaching approaches) and student learning styles (verbally- and visually-oriented students) to demonstrate that individual differences moderate the impact of multimedia approaches on student learning. Suggests that multimedia benefits students with a high visual…

Discussion of the development of instructional multimedia materials focuses on a study of undergraduates that examined how the use of visual icons affected learning, differences in the instructional effectiveness of visual versus auditory processing of the same information, and timing (whether simultaneous or sequential presentation is more…