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Sung, Ji Eun – ProQuest LLC, 2012
New products continue to launch quickly but many of them are converged products. The "new product" is not a completely new thing to consumers and the basic features stay the same. As a result, the added functions or fancy design can't explain why consumers adopt the new media. Past studies have examined perceptions of innovations or user…
Descriptors: Program Effectiveness, Innovation, Context Effect, Intention