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Download full textPalmgreen, Philip; Rayburn, J. D., II – 1984
To enhance knowledge of media consumption processes, a study compared the abilities of six alternative gratification models to predict media satisfaction, specifically, satisfaction with television news. The models were three different formulations of gratifications sought/obtained discrepancies--two emphasizing gratifications obtained and one…
Descriptors: Comparative Analysis, Higher Education, Mass Media, Mass Media Effects
