Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…

Minnesota Reading Corps is the largest AmeriCorps State program in the country. Its mission is to help every Minnesota child become a proficient reader by the end of third grade. To meet this goal, the Minnesota Reading Corps and its host organization, ServeMinnesota Action Network, engages a diverse group of AmeriCorps members to provide…

This book is the author's second book on preschool. His first book, "Investing in Kids: Early Childhood Programs and Local Economic Development" (2011), explored the connection between early childhood programs and the economic development of American states and metro areas, and compared early childhood programs with business tax…

Systems analysis and design (SAD) classes are required in both Information Systems and Accounting programs, but these audiences have very different needs for these skills. This article will review the requirements for SAD within each of these disciplines and compare and contrast the different requirements for teaching systems analysis and design…

This single case study (Yin, 2009) compares an established urban physical education/ sport/physical activity program with two models: Comprehensive School Physical Activity Program/CSPAP (AAHPERD, 2013; CDC, 2013); and Lawson's propositions (2005) for sport, exercise and physical education for empowerment and community development to determine…

Online education continues to permeate mainstream teaching techniques in higher education settings. Teaching upper-level classes in an online setting is having a major impact on education as a whole and is fundamentally altering global learning. "Cases on Critical and Qualitative Perspectives in Online Higher Education" offers a…

The notion of comparing in curriculum evaluation is discussed, and some approaches to making comparative judgments about program effectiveness during the formative and summative evaluation stages are examined. Sources of information provided by external and internal program comparisons are described, and a model in which a policy capturing…

Two models of administering college and university alumni chapters--using volunteers or paid staff--are compared, based on comments from alumni directors who have addressed the issues. A flexible club structure, which integrates a fully structured, chartered-chapter model with two versions of predominantly staff-driven models, is proposed as…

David Clavier advances four arguments for placing administrative control of public relations education programs in the hands of journalism departments: (1) tradition, (2) professional associations, (3) essential skills, and (4) resources. However, there is a trend away from teaching public relations in journalism departments because such curricula…

A survey of four-year undergraduate institutions concerning enrollment management looked at program prevalence and form, differences among institutions using and not using them, and obstacles to program development. Results suggest that while many institutions are pro-active, most do not believe projected enrollment declines will affect their…

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

For administrators who are contemplating an online program, it is vital to know the critical design and administrative issues to consider as well as the decision-making processes one might typically encounter. This paper discusses ten issues that the administrators at Indiana University's Kelley Direct Program (KD) have found most challenging and…

This report examines whether Head Start and Even Start are substantially similar in key areas. At the request of a congressional subcommittee, the Government Accounting Office determined: (1) how similar the programs are in legal requirements and administration and the extent to which they have similar purposes, performance goals, and indicators;…

A new national survey of college fund raising practices suggests that colleges and universities are not following Council for Advancement and Support of Education (CASE) guidelines for campaign length and donation accounting. The voluntary standards seek to build uniformity and comparability in procedures, but many institutions continue to use…

The similarities and differences in college honors programs' objectives, design, administration, finance, recruiting, and public recognition are discussed as a starting point for comparing programs and determining what kind of college program works best. (MSE)