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Direct linkKim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Tsagari, Dina, Ed.; Csepes, Ildiko, Ed. – Peter Lang Frankfurt, 2012
The Guidelines for Good Practice of the European Association for Language Testing and Assessment (EALTA) stress the importance of collaboration between all parties involved in the process of developing instruments, activities and programmes for testing and assessment. Collaboration is considered to be as important as validity and reliability,…
Descriptors: Sign Language, Testing, Language Tests, Test Validity
Ferrao, Maria – Assessment & Evaluation in Higher Education, 2010
The Bologna Declaration brought reforms into higher education that imply changes in teaching methods, didactic materials and textbooks, infrastructures and laboratories, etc. Statistics and mathematics are disciplines that traditionally have the worst success rates, particularly in non-mathematics core curricula courses. This research project,…
Descriptors: Foreign Countries, Computer Assisted Testing, Educational Technology, Educational Assessment
Taricani, Ellen M.; Clariana, Roy B. – Educational Technology Research and Development, 2006
In this descriptive investigation, we seek to confirm and extend a technique for automatically scoring concept maps. Sixty unscored concept maps from a published dissertation were scored using a computer-based technique adapted from Schvaneveldt (1990) and colleague's Pathfinder network approach. The scores were based on link lines drawn between…
Descriptors: Measurement Techniques, Scoring, Concept Mapping, Computer Assisted Testing
Miller, Tristan – Journal of Educational Computing Research, 2003
Latent semantic analysis (LSA) is an automated, statistical technique for comparing the semantic similarity of words or documents. In this article, I examine the application of LSA to automated essay scoring. I compare LSA methods to earlier statistical methods for assessing essay quality, and critically review contemporary essay-scoring systems…
Descriptors: Semantics, Test Scoring Machines, Essays, Semantic Differential
Download full textCoombe, Christine A., Ed. – 1998
Papers from the 1997 and 1998 Current Trends in English Language Testing (CTELT) conferences include: "Computer-Based Language Testing: The Call of the Internet" (G. Fulcher); "Uses of the PET (Preliminary English Test) at Sultan Qaboos University" (R. Taylor); "Issues in Foreign and Second Language Academic Listening…
Descriptors: Cloze Procedure, College Second Language Programs, Comparative Analysis, Computer Assisted Testing
