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Direct linkSeiler, Vicky L.; Reisenwitz, Timothy H.; Schibrowsky, John A. – Marketing Education Review, 2011
This study examines reviewer practices at 11 marketing journals. The results for the top three journals are compared to eight comparable journals that are typically considered to be non-top-tier journals. The results suggest that the reviewers and the review processes at the top journals differ significantly from those of the non-top-tier…
Descriptors: Writing for Publication, Marketing, Empathy, Periodicals
