In recent years, Bahrain has taken serious actions to diversify its sources of income and solve major national problems such as unemployment. Through this process it discovered that one of the main factors for its economic problems was the quality of higher education on offer. This led to the creation of a national Quality Assurance Authority that…

Purpose: The purpose of the paper is to ascertain students' perceptions on quality of services provided by private universities in Thailand and Japan and how these affected decisions selecting a university. A comparative study aims to focus on how cultural and economic factors affected their decisions. Design/methodology/approach: Research design…