Although traditional methods to collect similarity data (for multidimensional scaling [MDS]) are robust, they share a key shortcoming. Specifically, the possible pairwise comparisons in any set of objects grow rapidly as a function of set size. This leads to lengthy experimental protocols, or procedures that involve scaling stimulus subsets. We…

This study compared the effects of a computer-based stimulus equivalence protocol to a traditional lecture format in teaching single-subject experimental design concepts to undergraduate students. Participants were assigned to either an equivalence or a lecture group, and performance on a paper-and-pencil test that targeted relations among the…

With an emphasis on procedural fundamentals, the original behavior-analytic equivalence experiments and the equivalence paradigm are described briefly. A few of the subsequent developments and implications are noted, with special reference to the possible significance of the findings with respect to language and cognition. (Contains 9 figures.)

This paper describes an experiment designed to test an imagery-based craving management technique with a sample of adolescents diagnosed with substance-use disorders. Seventy adolescents between the ages of 14 and 18 (41 males) were recruited through two substance-abuse treatment programs. The experimental procedure involved stimulating craving…

Effects of pedagogical interventions with visual input enhancement on grammar learning have been investigated by a number of researchers during the past decade and a half. The present review delineates this research domain via a systematic synthesis of 16 primary studies (comprising 20 unique study samples) retrieved through an exhaustive…

Four experiments examined whether reinstatement and reactivation reminder paradigms affected memory performance of 102 three-month-olds. Results indicated that a single reinstatement protracted retention twice as long after training as a single reactivation. The novelty of the reminder stimulus also affected duration and specificity of memory in…

This study examined the effects of undergraduate students' cognitive style on short term recall of content information from still projected visuals of different sizes (full, one half, one quarter frame) and types (paintings, photographs, line drawings). No significant differences in the mean scores of field dependent and independent subjects was…

Presents a method of defining cooccurring constellations or "packages" of maternal facial-visual engagement and head or hand stimulation during face-to-face play with an infant. The functional relevance of these packages is documented in case studies of one four-month-old infant playing with his mother and a stranger. (Author/CB)

The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…

Investigates the influence of linguistic structure on non-linguistic cognition by comparing Russian and English behavior on tasks involving the color blue. Russians, who differentiate this region into "dark blue" and "light blue," were expected to separate blues more often than English subjects for whom the colors belong to one lexical category.…

For the thirty-sixth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Anaheim, California. The Proceedings of AECT's Convention are published in two…