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Yaseen, Maha S.; Sayyed, Sa'ida W.; Ibrahim, Hanan M. – Eurasian Journal of Applied Linguistics, 2022
This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…
Descriptors: Advertising, Persuasive Discourse, Periodicals, Arabic
Cogan, Leland; Schmidt, William; Houang, Richard – Education Policy Center at Michigan State University, 2013
Beginning in the spring of 2011 the Center for the Study of Curriculum at Michigan State University conducted a survey of school district curriculum directors/supervisors in the 41 states that had officially adopted the new Common Core State Standards for Mathematics (CCSSM). The Center's goal was to provide baseline information to inform and…
Descriptors: State Standards, Mathematics Education, Program Implementation, Comparative Analysis
Coorough, Calleen; Nelson, Jack – 1991
Typically, the Ph.D. degree is said to be more research-oriented, whereas the Ed.D. degree is aimed more at the educational practitioner. The two degrees were compared with regard to research design, statistics, target populations for inference of findings, and other characteristics. A sample of 1,007 Ph.D. and 960 Ed.D dissertations was selected…
Descriptors: Abstracts, Administration, Comparative Analysis, Content Analysis
Rees, Alan M.; Schultz, Douglas G. – 1967
This volume consists of appendices to the final report on a study of the nature and variability of relevance judgments connected with document searching. Included in these appendices are: (1) all test materials and forms used in the experiments with medical librarians, medical experts, medical scientists, and medical students who were asked to…
Descriptors: Analysis of Variance, Comparative Analysis, Content Analysis, Decision Making