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Download full textPrapawan Trakulkasemsuk; Wannapa Trakulkasemsuk – rEFLections, 2024
This study investigates the use of design elements in the advertisement posters on the Facebook pages of ten Thai universities, comprised of five government and five private institutions. Using the Multimodal Corpus Analysis Tool (MCAT), the study systematically analyzed the color characteristics and dominant colors employed in the universities'…
Descriptors: Social Media, Visual Aids, Student Projects, Corporations
