Nine televised news stories were presented to 60 college students under newscaster-only, newscaster-plus-film, or newscaster-plus-stills formats, and information gain was tested using a multiple-choice questionnaire administered immediately after viewing. Overall learning differences were nonsignificant. (Author)

The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken word than with extensive use of visuals. An…

Two ways of teaching a course in adolescent development and learning were compared. Sections of normal size were taught as usual, while large sections had instruction augmented with televised illustrations. With the exception of these illustrations, resources were the same for both classes and included a programed text. Results on two types of…

This study describes the development of an innovative instructional technique, peculiar to television, that presents information in a dramatic form through televised skits. Primary concerns of the project were the measurement of student attitudes toward receiving instructional television material in skit form, the measurement of the amount of…

The relative educational effectiveness of color vs. black and white television has not been exhaustively explored. While previous studies have concentrated on the factual retention of subject matter--bypassing the subjective attitudes--this study was designed to thoroughly analyze both areas. Using Osgood's Semantic Differential and the Liking…

Describes a study conducted in the Netherlands that investigated the effectiveness of news stories watched on television and news stories read by students in grades five and six. Results are compared for children who expected a test and those who did not, and earlier media studies with adults are reviewed. (20 references) (LRW)

The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…

A series of studies underway at the Audience Research Facility at MIT (the Massachusetts Institute of Technology) are examining the influence of interactive video on learning and entertainment television viewing. The first study compared the learning of spatial content from interactive (user controlled video games) versus observational…