Survey data are widely used in higher education for purposes such as assessment and strategic planning. One of the most common ways of using surveys has been to assess student learning outcomes by means of proxy questions on a survey, assuming that students who engage in specific behaviors (called engagement) have learned more during college than…

The Flesch reading formula is questioned as being appropriate for evaluating college economics textbooks. The Dale-Chall, Modified Dale-Chall, Fry, and Flesch formulas were used to evaluate nine introductory textbooks. There was little or no consistency in either the absolute reading levels or the rank orderings. (Author/AM)