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Griffin, Robert E.; Gibbs, William J. – 1993
There is a great reliance on symbolic messages in our society, but the success of these messages depends on how they are interpreted. The variability of subjects' interpretations of commonly used visual symbols was investigated by comparing the interpretations of a U.S. audience and a Jamaican audience. Responses of 27 executive master's in…
Descriptors: Business Administration, Comparative Analysis, Cross Cultural Studies, Cultural Differences
Download full textGriffith, Douglas; Actkinson, Tomme R. – 1978
The drivers in a battalion about to be deployed to Germany were taught the meanings of international road signs using one of the following techniques: Sign Only, in which the road signs were presented via a slide projector and the names of the slides provided orally by the instructor; Sign Elaboration, which was identical to the Sign Only…
Descriptors: Abstract Reasoning, Armed Forces, Communication (Thought Transfer), Comparative Analysis
