Lexical metaphor functions as a rhetorical device that embellishes the texts with figurative meanings. In non-literary texts such as commercial texts on company websites, lexical metaphor can help to promote the company image and sales. It is vital in the service sector such as the airline industry where the competition is sky-high. This paper…

This study explores English for specific purposes learners' understanding of technical words in a previously-developed technical word list in Traditional Chinese Medicine (TCM). The principal aim was to estimate what kind of technical terms pose problems to TCM learners and might therefore merit special attention in instruction. Of particular…

This research focuses on revealing the role of culture of education in shaping students' and teachers' attitudes to the learning process, which is largely determined by the political and social context in which it takes place. This exploration of the cultural nature of autonomy of the Ukrainian university students majoring in translation from…

The study of teaching translation has always been influenced by the theory of foreign language teaching, regardless of the theoretical or practical approaches the researchers used. In the classroom, students are frequently bored with translating grammar because they are seldom taught how grammar works. In view of this teaching gap, this study…

Corpus analyses of learners' dictionaries of English idioms have revealed that 11% to 35% of English figurative idioms show either alliteration ("miss the mark") or assonance ("get this show on the road"), depending on the type considered. Because English multiword combinations, particularly idiomatic expressions, present a…

The paper explores how various teaching methods, namely Phonology-Based Instruction (PBI) and Translation-Based Instruction (TBI), have an effect on students' acquisition of formulaic sequences. 20 multiword expressions were taught to 48 Vietnamese EFL students from three intact classes as 2 treatment groups (PBI and TBI) and 1 control group.…

Idiom transparency refers to how speakers think the meaning of the individual words contributes to the figurative meaning of an idiom as a whole (Gibbs, Nayak, & Cutting, 1989). However, it is not clear how speakers or language learners form their assumptions about an idiom's transparency level. This study set out to discover whether there are…

We compare translations of single words, made by bilingual speakers in a laboratory setting, with contextualized translation choices of the same items, made by professional translators and extracted from parallel language corpora. The translation choices in both cases show moderate convergence, demonstrating that decontextualized translation…

This paper deals with the features and design of explanations in public physics lectures. It presents the findings from a comparative study of three exemplary public physics lectures, given by practicing physicists who are acknowledged as excellent public lecturers. The study uses three different perspectives: the lecture, the lecturer, and the…

The 5th International Conference on Language, Literature and Culture has been hosted by Mehmet Akif Ersoy University (Burdur, Turkey), in cooperation with Çankaya University (Ankara, Turkey) and Süleyman Demirel University (Isparta, Turkey). Our main aim has been to provide a forum for discussion, to facilitate integration in these fields, and to…

Papers in this serial on aspects of applied linguistics include: "An Investigation into Teachers' Attitudes to Using Literature in the Language Classroom" (Marie Gilroy); "Creating Multimedia Courseware for ESP" (Philip Goertzen, Ron Howard); "A Comparison of Listening and Speaking Tests for Student Placement" (Anne Heller, Tony Lynch, Linda…