The author examined the transfer of stimulus control from instructor assistance to verbal cues and pictorial cues. The intent was to determine whether it is easier to transfer stimulus control to one form of cue or the other. No studies have conducted such comparisons to date; however, literature exists to suggest that visual cues may be…

To determine whether different long-term memory representations are necessary for verbal and visual material, subjects studied faces composed of visual features or verbal facts composed of concepts. Findings showed interference between verbal and pictorial information, and supported the ACT theory that pictorial and verbal materials are stored…

Four experiments were carried out to examine the different recall strategies employed in a diagnostic test of visual sequential memory. The principal implication of the results is that good and poor readers may not differ with respect to visual memory but in their ability to employ a verbal labeling strategy. (Author/KC)