There is growing support to the argument that effective use of technology in blended learning initiatives, such as gamification, can influence student retention and combat low levels of student engagement as well as improve academic performance. The aim of this study is to investigate the effectiveness of a gamified mobile application (GMA) towards enhancing student engagement, improving student learning outcomes and increasing retention. Our study indicates significant improvement in student engagement and retention between users and non-users of a GMA for first year accounting students. Specifically, the study found users of GMA were more engaged with learning materials, their teachers, and their peers. The improved learning outcomes also motivated a greater number of students to persist and continue their studies. Furthermore, GMA-users provide feedback that its use increased their connectedness and propensity for engagement.