The "U.S. News and World Report" rankings of colleges do not affect institutions equally; the schools impacted most are those that have the most to lose because they benefit from, even rely on, the rankings for prestige and visibility. The magazine relies on the rankings for substantial sales revenues, and has garnered considerable power…

Branding in universities is a topical issue, but arguably few UK universities have fully developed "successful" brands in the manner of commercial organizations. This qualitative paper explores the opinions of 40 opinion formers on which UK universities have successful brands and the associations these brands have. Current literature on…

IMHE-Info is the newsletter published by the Institutional Management in Higher Education (IMHE) programme. This issue includes: (1) How Do Rankings Impact on Higher Education?; and (2) OECD International Assessment of Higher Education Outcomes. IMHE News, publications of interest and upcoming events are included.

Reports on the use of book reviews as selection tools to establish the reputations of publishers. Examines the quality of books of several presses, and compares each publisher against a control sample, finding discernible variations in how reviewers express themselves about books. Discusses the relationship between price and qualit,y and…

A review of "U.S. News and World Report" law-school ratings over a period of ten years offers observations about the methodology used to assess reputation, and discusses the consistency of the outcomes. Also considers whether the ratings themselves have affected reputation over time. (MSE)

Explored whether teacher feedback modified first and second graders' preferences and perceptions concerning a target child with behavior problems. Found that feedback had at least minimal effects at each level (liked, average, disliked) of the target's reputation. When combined with a liked reputation, positive and neutral-salient feedback…

The key variable in attracting private financial support is no longer private versus public status. Instead it is institutional prestige and a number of factors related to perceptions of institutional value, including direction, mission, strength of leadership, and distinctive features. (MSE)

Although higher education institutions dislike rankings published in the mass media, they like the attention the rankings create and prefer to be included rather than excluded. Common criticisms of the methodology include emphasis on inappropriate criteria, unfair comparison of private and public institutions, faulty assumptions, inaccurate data,…

This article proposes that university department prestige can be measured by ability to place its doctoral recipients, as illustrated by analysis of accounting student placements. Resulting rankings of departments were evaluated for stability over time and against other program characteristics to illustrate the validity and uniqueness of the…

Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…

Comparative data are gathered on (1) the institutional and nontransferrable fellow awards and (2) individual and portable awards of the Danforth Fellowship program. Results indicate that students attending elite universities will overwhelm their competitors in a national competition that is academically oriented and that open competition does not…

While many of the dramatic enrollment increases at Black colleges were at the better-known institutions, the overall enrollment growth appears to be more widespread than in past years. Freshman enrollment has increased more dramatically than overall enrollment. (MSE)

A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…

A pilot study of undergraduate institutions that tests the value of the reputational rating approach, which uses subjective questionnaires, is described. It is suggested that there is no substantial evidence that quantification of subjective opinions is inferior to quantification of objective indicators when national assessments are conducted.…

For the first time, the American Bar Association has published a law school guide that includes statistics on the percentage of students passing the bar examination on the first try. For schools with low passage rates, the figures are embarrassing; for those with high rates, the guide is a publicity windfall. (MSE)