To determine if variables predicting cable subscription differed in markets of different demographic makeups, a survey was administered to 596 adults in two suburban areas served by the same cable company. Analysis of data on audience demographics, media use, knowledge of and attitudes toward television and cable television, channel popularity,…

Journalists view the left-right continuum as a dimension on which political entities array themselves in order to vie for a similarly arrayed public. Such a spatial measuring device is useful, since it allows journalists to compare political entities on a common scale that readers supposedly understand and on which they can relate their own…

Several advantages to the use of factor scores as independent variables in a multiple regression equation were found. To help select the most desirable type of factor score on which to calculate a regression equation, computer-based Monte Carlo methods were used to compare the predictive accuracy upon replication of regression of five…

The conceptual, construct, and predictive validity of available instruments for coding relational control is considered in this paper. It approaches conceptual validity by offering a logical analysis that compares each instrument with formative ideas in interactional theory. It then advances data concerning the construct and predictive validity of…

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

The authors administered the Isolation Symptomatology Questionnaire to persons living in Antarctica who were either well or maladjusted to their environment. Eliminating those items not discriminating between the two groups, the authors constructed a new isolation scale. (SE)

Retarded and borderline intelligence adolescents (MA 8-12 years) and nonretarded children (MA 6-12 years) were given logical problem solving tasks. Results showed a profound deficiency in low IQ individuals on certain tasks requiring foresight and logic; MA markedly overestimates the performance of these individuals relative to the performance of…

The purpose of this paper was to evaluate the comparative validity of the Information and Vocabulary subtests of the Wechsler Adult Intelligence Scale (WAIS), the WAIS Verbal and Full Scale Intelligence Quotients, the verbal scores of several standardized scholastic aptitude tests, and their corresponding composite scores relative to a college…

Findings from the first year of a project to investigate the relationship of pre-admissions data with academic performance are presented. Undergraduate performance and VAT scores seemed to be consistently related to the grade point average indices. (Author/LBH)

The validities of the Graduate Record Examination (GRE) and of undergraduate grade point averages (GPAs) in the prediction of graduate GPAs and a comprehensive examination were compared using a sample of 257 master's degree candidates in a school of library science. GRE verbal scores were the most valid predictors of success. (Author/PN)

Evaluated the test bias of the Verbal IQ as measured by the Wechsler Intelligence Scale for Children-Revised in relation to predictions of academic achievement in two different socioeconomic status groups. Results indicated that Verbal IQs are not biased with respect to socioeconomic status. (Author)

The validity of scores from the Descriptive Tests of Mathematics Skills (DTMS) and the College Board Scholastic Aptitude Test--Mathematics (SAT-M) are compared. Results show the DTMS as a valid predictor of remedial level college course grades; the higher level OTMS was as accurate a predictor as the SAT-M for grades in advanced courses.…

A sequential decision-making approach based on college grade point averages and test scores for teacher licensure decisions within the conjunctive model is contrasted with the compensatory model for decision making. Criteria for choosing one model over another and a rationale for favoring the conjunctive model are provided. (TJH)

This paper reports on a longitudinal study designed to assess the progress made by UK foreign language undergraduate students during the residence abroad (RA) component of their degree. The article first of all places the study within the international research context, and then describes the data collation procedures and methodology employed. It…

The study revealed that the number of previously earned college credits is one of the best indicators of academic success in the beginning nursing courses. (Author/BP)