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Lahaeye, Marie-Noelle – 1990
The University of Pennsylvania's Lauder Institute of Management and International Studies introduced a cultural segment into its second language program in 1986 to enable students to use language purposefully within the foreign culture. During the program's 2 years, students are exposed to eight different cultural segments taught by language…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Comparative Education