The initial chapters of this reference textbook deal with modern education, the philosophy and rationale of a media program, the role of the media professional, user needs, and explanations of functions and competencies. Ten major functions are identified: organization management, personnel management, design, information retrieval, logistics,…

This document contains three papers from a symposium titled "Competence: Fuzzy Concepts to Context.""Sales Superstars: Defining Competencies Needed for Sales Performance" (Darlene Russ-Eft, Edward Del Gaizo, Jeannie Moulton, Ruth Pangilinan) discusses a study in which an analysis of 1,688 critical incidents revealed 16…