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Missouri Univ., Columbia. Instructional Materials Lab. – 1980
This secondary distributive education performance-based instructional unit on buying and pricing contains thirteen lesson plans, each based on a fifty-five minute period. Among the topics covered are the following: (1) the importance of analysing the customers' demands for merchandise before planning what and when to buy, (2) questions about…
Descriptors: Behavioral Objectives, Competency Based Education, Distributive Education, Instructional Materials
Missouri Univ., Columbia. Instructional Materials Lab. – 1979
This distributive education performance-based instructional unit on customer services contains six lesson plans, each based on a 55-minute class period. The lesson plans cover the following information: (1) purpose of customer services; (2) types of customer services; (3) the influence customer services has on the store's image; (4) the costs…
Descriptors: Behavioral Objectives, Competency Based Education, Distributive Education, Instructional Materials
Alaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education. – 1986
This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…
Descriptors: Advertising, Business Communication, Competence, Competency Based Education
Elliott, Ronald T. – 1988
This guide presents a competency-based curriculum for a high school course in marketing. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with any…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Illinois State Univ., Normal. Dept. of Business Education. – 1979
This publication is a curriculum guide designed to assist local educators in planning and implementing instructional programs for Office of Education Code 04.01, Advertising Services, a subcluster within the marketing and distribution cluster. The curricular guide is divided into two major sections. The first section contains information for the…
Descriptors: Administration, Behavioral Objectives, Communication (Thought Transfer), Competency Based Education
Martin, Ruth – 1977
This module, one of ten competency based modules developed for vocational home economics teachers, is based on a job cluster in fabric and textiles merchandising. It is designed for use with a variety of groups including grades 9-14 and adults. Focusing on the specific job title fabric and textiles salesperson, ten competencies and the student…
Descriptors: Adult Education, Behavioral Objectives, Cognitive Tests, Competency Based Education
Elliott, Ronald T. – 1987
This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Kentucky State Dept. of Education, Frankfort. – 1983
This package contains instructor's guide sheets and student task assignment sheets for Modules R 1-45 of the competency-based curriculum in retailing developed for use in secondary and postsecondary schools in Kentucky. Some of the topics covered in the modules include the following: retailing--past, present, and future; retailing occupations;…
Descriptors: Behavioral Objectives, Classroom Techniques, Competence, Competency Based Education
Stewart, Bob R.; And Others – 1984
This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…
Descriptors: Advertising, Agribusiness, Agricultural Education, Business Administration