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Download full textGreensmith, Catherine – 1994
It is proposed that business language training be based on results of a "language audit," designed to identify the skill levels required to carry out specific tasks, propose training solutions, and monitor progress. A British organization has established a framework for assessing five levels of language skill in this context. These standards…
Descriptors: Business Administration, Business Communication, Competition, International Trade
Peer reviewedNash, Bernard A. – Journal of Teaching in International Business, 1997
Efforts to internationalize the business curriculum in the United States must be supported by strong institutional commitment and implementation, and reflect the world business community and the country's multicultural business environment. Programs should conform to new accreditation standards and respond to client demand concerning emerging…
Descriptors: Academic Standards, Accreditation (Institutions), Administrator Attitudes, Business Administration Education
