Transferring to a prestigious university offers the possibility of opening doors to more opportunities and may attract transfer students, yet less is known about transfer students' experiences with prestigious institutions. In our qualitative study at a highly selective institution with transfer students who identified as low income, from a…

Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of unique service characteristics, universities' branding attempts may not always result in success. The purpose of this paper, utilizing the concept…

Despite the number of arguments in support of or against the value and relevance of historically Black colleges and universities (HBCUs), there is little literature that takes an in-depth look at the diversity among HBCUs and the students who choose them. The purpose of this study was to explore the college choice motivations and academic…

In today's economic environment, it is crucial to create a strong, consistent brand image within a graduate business program. This study examines the perceptions that students at Southeastern Louisiana University hold about its MBA program and the MBA programs of its main competitors. A focus group was conducted to identify competitors and factors…

Data from 1969 and 1975 are compared on these topics in legal education: student motivation, student and faculty attitudes about law schools' academic reputations, satisfaction with education received, schools' intellectual environment, professors' achievements, instructional quality, course content, student-faculty relations, and competitiveness.…