The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities' competitive strategy and brand personality. BGC that…

Universities are specific local entities, and as such are in competition with one another for resources and prestige. The general tone of the literature--which sees universities mainly as specific organizations--is quite negative, with competition leading to destructive market and political forces. The tone is surprising, given the extraordinary…

This research addresses two important developments in the academic field: First, universities are transforming into organisational actors, gaining more responsibilities and capacities for strategic action, and second, competition has reached a new level. An important driver of competition and universities' development towards strategic actorhood…

Emerging studies on university stratification have often attributed the developmental gaps between universities to the popularization of new public management in contexts where market mechanisms prevail in higher education governance. However, less attention has been paid to how state powers continue to mediate university stratification alongside…

This study explores the production, dissemination, and reception of the discourse of educational excellence and internationalisation in Japan's Designated National University Corporation System. The study frames the policy initiative within the longstanding goals of the Japanese government and demonstrates how the work of Michel Foucault helps…

Competition in higher education is intensifying worldwide and gaining increasing scholarly attention. However, it is not always easy to observe how competition actually takes place. Our research focuses on one example where competition becomes not only visible but also analyzable: State-led funding contests exemplified by the Excellence Initiative…

In this paper, we engage with the Research Excellence Framework (REF) -- the UK government's national policy tool for competitive allocation of scarce research funding. Success on the terms of the REF provides guaranteed income for UK Universities for a 6- or 7-year period -- and as a result, we suggest that the REF operates as an asset-like…

Entrepreneurial behavior has been substantially addressed in entrepreneurship literature, but the mechanisms by which social capital influences entrepreneurial behavior among college students remain unclear, especially the potential mediating and moderating interplay among them. Therefore, drawing on social capital theory and the…

University social responsibility (USR) is a fashionable concept that is often presented as a paradox, with the implication that it can help universities meet the social dimension of higher education, without questioning the hegemonic meanings of academic excellence and the university mission. We draw on data collected through a focus group of…

Many reasons exist for mergers in higher education. One of the most pervasive is the pursuit of resources, often expressed in terms of student numbers which give increased power within an education ecology. However, resource dependency is not the only rationale for merger; and history demonstrates that a multi-campus institution may disband as…

This study explores to conceptualize and practicalize three-dimensional interaction model of internationalization from China's higher education perspective. Applying documentary analysis, a qualitative method, and interviews, 15 international administrative staff and directors from eight sampled local universities were interviewed to present…

Since the launch of the double world-class (DWC) project in 2015, China has entered into a new stage of building world-class universities. What makes China give up the existing projects for a new one? Towards the end of its first five-year cycle, has the version 2.0 of building world-class universities in China achieved the desired results? This…

Under the pressure of globalisation, both China and Europe have active strategies to internationalise their higher education systems. This paper explores the cultural and institutional constraints of these strategies in both territories, analysing their impact on the cooperation and competition among higher education institutions. The article…

Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…

In the past decades, the development of higher education institutions (HEIs) in industrialized countries has become intertwined with innovation policy and the goal of national competitiveness. Focusing on the discourses on innovation by the Ministry of Education and Culture (MEC), this article illustrates the transformation of Finnish higher…