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Nuseir, Mohammed T.; El Refae, Ghaleb A. – Journal of Marketing for Higher Education, 2022
This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…
Descriptors: Marketing, College Choice, Decision Making, Student Attitudes
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Garza Salgado, Esperanza; Royo Vela, Marcelo – Journal of Marketing for Higher Education, 2019
The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are those related to the use of social media, virtual brand communities and Brand Fan Pages (BFPs). This research…
Descriptors: Reputation, Higher Education, Institutional Characteristics, Marketing
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Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. – Journal of Marketing for Higher Education, 2013
While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…
Descriptors: Foreign Countries, College Students, Satisfaction, Gender Differences
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Smagorinsky, Peter; Daigle, Elizabeth Anne; O'Donnell-Allen, Cindy; Bynum, Susan – Research in the Teaching of English, 2010
This article reports a study of one high school senior's process of academic bullshitting as she wrote an analytic essay interpreting Shakespeare's "Much Ado about Nothing." The construct of bullshit has received little scholarly attention; although it is known as a common phenomenon in academic speech and writing, it has rarely been the subject…
Descriptors: High School Seniors, English Curriculum, Secondary Education, Essays