For decades, college athletes have been barred from using their name, image, and likeness (NIL) to earn money through the sort of lucrative endorsement deals that professional athletes commonly sign. The ban by the National Collegiate Athletic Association (NCAA), which sets the rules for college sports, was intended to reflect students' official…

In the context of the internationalization and marketization of higher education, it has become a trend for a nation to build its higher education brand for global competitiveness. This paper analyses what is seen as the urgent need to enhance China's international education strategy and how branding has assisted in this process. Drawing on…

Through the market-based conception of neoliberal performativity, an interlocking set of socio-economic agendas integrate higher education (HE) in state-level systems of production and accumulation. Within the scope of globalism, the capacity to develop competitive human capital emerges as a proxy indicator of achievement amongst institutions of…

Recruitment is one of the main strategic tools for universities, which aim to hire the best possible candidates for their academic positions. However, not every institution can hire whom they perceive as the best. Our paper investigates what are perceived to be the most pressing hindrances to attracting the best researchers. We focus on national…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

The article examines the global university reputation race, launched in 2003. Between 2003 and 2010, there appeared a cluster of publications on the qualitative comparative analysis of their methodologies, and since 2010, a cluster of publications on the quantitative comparative analysis of university rankings has started to form. The review made…

The paper aims to form a scientific and methodological basis for solving the state problem by developing an innovative approach to the training of young people in the regional education market in the conditions of the digital economy of the future. The research novelty lies in developing recommendations on using digital higher education…

Modern societies regularly face crises that have major disruptive effects. Learning from past crises can inform better choices and policies when facing a new one. Following the 2008 global financial crisis, higher education scholars explored its effects on students' tuition fees through cuts in public funding. This article instead investigates how…

While college enrollment has more-than doubled since 1970, elite colleges have barely increased supply, instead reducing admit rates. We show that straightforward reasons cannot explain this behavior. We propose a model where colleges compete on prestige, measured using relative selectivity or relative admit rates. A key comparative static of the…

For two centuries, academics and their universities have competed for prominence and vied to demonstrate that their institutions are at the center of the scholarly world. Scientific advances in particular fields, reciprocal academic visits and conferences, impressive physical architecture, and publishing in shared venues and a "lingua…

University rankings envision a level playing field between competing universities, particularly in higher education (HE) systems regulated along market lines. Drawing on social stratification theory, we argue that rankings exacerbate, rather than alleviate, resource inequalities between universities with historically consolidated reputations…

In the contemporary science and higher education system, national and supranational governments fund and foster universities to collaborate through specific funding lines and competition in World University Rankings, making it indispensable for universities to demonstrate collaboration at the organizational level. Thus, universities strive to…

Despite an increased number of case studies simulating social problems in the classroom, due attention has been rarely paid to social dilemma games in light of teaching the key concepts of sociology. We propose a paper-and-pencil experiment designed for sizeable students to simultaneously explore various conditions of sustainable cooperation in a…

Purpose: The purpose of this study is to review university social responsibility (USR) using a well-known quantitative approach of bibliometric analysis. Compared to corporate social responsibility (CSR), USR is in its infancy stage, requiring further exploration of its meaning and impact toward higher education institutions (HEIs).…

National brands of the Kazakh people are insufficiently researched based on the special criteria for defining the concept of a brand from a scientific perspective. This article is relevant in this context. Interest in branding and its formation is a topic staying relevant. It is a driving force behind globalization and international competition.…