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Johnson, Dennis L. – Journal of the National Association of College Admissions Counselors, 1974
Much has been written and proclaimed down through the ages about Ethics. The tendency is to generalize to the point that one ends up merely being "against sin." Here, the author proposes that any discussion of Ethics in the 1970's must be based on money. Presented at the NACAC Annual Conference, New York, 1974. (Author)
Descriptors: College Admission, Competitive Selection, Enrollment Trends, Ethics
Johnson, Dennis L. – Journal of the National Association of College Admissions Counselors, 1973
Change in admissions is inevitable and already here, and thus the only option is to manage the change or let it manage us. Two presentations are offered: (1) Is the Bell Tolling for Private Colleges?'', given at the NACAC annual conference in San Antonio in October, 1972, and (2) Admissions Is Not Marketing,'' presented to the Middle States…
Descriptors: Change Agents, College Admission, Competitive Selection, Educational Change
Johnson, Dennis L. – AGB Reports, 1979
Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)
Descriptors: College Students, Competitive Selection, Educational Demand, Educational Needs
