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| Attitude Measures | 1 |
| Attitudes | 1 |
| Beliefs | 1 |
| Cognitive Processes | 1 |
| Comprehension | 1 |
| Credibility | 1 |
| Intellectual Development | 1 |
| Listening Comprehension | 1 |
| Memory | 1 |
| Recall (Psychology) | 1 |
| Recognition | 1 |
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| Wheeless, Lawrence R. | 1 |
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Download full textWheeless, Lawrence R. – 1972
Prior attitude intensity involvement and salience, along with prior source competence, sociability, composure, extroversion, and character can be used as predictors of recall, of perception of the source's attitude, and of perception of the attitude revealed in the message. The relationship of prior attitudes and credibility to comprehension and…
Descriptors: Attitude Measures, Attitudes, Beliefs, Cognitive Processes
