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Direct linkPan, Yue; Chen, Carl R. – Marketing Education Review, 2011
Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by…
Descriptors: Scholarship, Faculty Publishing, Academic Discourse, Marketing
