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Direct linkDeSarbo, Wayne S.; Park, Joonwook; Scott, Crystal J. – Psychometrika, 2008
A cyclical conditional maximum likelihood estimation procedure is developed for the multidimensional unfolding of two- or three-way dominance data (e.g., preference, choice, consideration) measured on ordered successive category rating scales. The technical description of the proposed model and estimation procedure are discussed, as well as the…
Descriptors: Monte Carlo Methods, Rating Scales, Computation, Multidimensional Scaling
