Assessment and institutional research offices have too much data and too little time. Standard reporting often crowds out opportunities for innovative research. Fortunately, advancements in data science now offer a clear solution. It is equal parts technique and philosophy. The first and easiest step is to modernize data work. This column addresses the modernizing of data science practices that significantly enhances the value of assessment offices in addressing higher education's pressing challenges. This leads to greater demand for the services of the assessment office and increased influence in driving changes that benefit students.