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Smith, Richard Alan – Computing Teacher, 1988
Discusses how to examine and evaluate claims of improved academic performance in advertisements for computer-assisted instruction. Highlights include the proper use of comparison groups; types of statistical analyses; the Hawthorne effect; the interpretation of scores; interpreting graphic presentations; tests of significance; and cost…
Descriptors: Academic Achievement, Achievement Gains, Advertising, Comparative Analysis
Download full textBurrow, Jim; Schwamman, Faye – 1986
This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations, which appear in alphabetical order by title, provide this information: category (related application), title, date, source and price, equipment, supplementary materials, description…
Descriptors: Advertising, Annotated Bibliographies, Business Administration, Business Education
