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Direct linkYen, Nai-Shing; Tsai, Jie-Li; Chen, Pei-Ling; Lin, Hsuan-Yu; Chen, Arbee L. P. – Behaviour & Information Technology, 2011
To investigate the most efficient way to represent text in reading Chinese on computer displays, three typographic variables, character size (41[feet] arc/24 pixels and 60[feet] arc/32 pixels), character spacing (1/4 and 1/8 character width) and font type (Kai and Ming), were manipulated. Results showed that the reading speed for Chinese…
Descriptors: Foreign Countries, Chinese, Reading Rate, Eye Movements
Download full textBaylor, Amy L. – 1999
This experimental study investigated internal (psychological characteristics) and external (World Wide Web site features) factors influencing learning and disorientation in Web navigation. The research design was a two-factors ANOVA (ANalysis Of VAriance) with mode of navigation (linear, nonlinear) and distracters (i.e., the presence of…
Descriptors: Analysis of Variance, Computer Interfaces, Design Preferences, Individual Differences
