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Thomas, Kristopher J.; Akdere, Mesut – Human Resource Development Review, 2013
As a result of rapid changes in technology, much is discussed about the use of social media in branding, marketing, and in general corporate communications. The intensity with which social media tools--blogs, wikis, Twitter, instant messaging (IM) and Facebook, among others--have proliferated is staggering. Increasingly important is the role of…
Descriptors: Workplace Learning, Mass Media, Mass Media Use, Social Networks