Like fine wines, Web 2.0 technologies get better with age. Gone are the days of the pointless chat room; this is the era of social networking juggernauts such as Facebook, MySpace, and Friendster. Services offered by these firms are helpful in facilitating connections among users in every industry and of every age. In higher education, however, a…

Are colleges and universities doing enough to take advantage of Web 2.0 and social networking tools in their recruitment and retention efforts? "Not even close," says Sam Richard, a 23-year-old junior in the College of Public Programs at Arizona State University in Phoenix. Richard is one of six students in ASU's Student Ambassadors for…