Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…

Mobile technology is a favorite discussion topic among senior IT leaders and higher education administrators. Mobile is the future for content delivery. Colleges and universities need to establish a strategy now and make the decisions necessary to take advantage of this communication opportunity. In this article, the author recommends making…