The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires educators to evaluate their curricula and teaching methods constantly. This research reviews the digital marketing education research over the past 25 years to gauge…

Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets. This survey of 692 business practitioners showed that business practitioners widely use…

Digital teamwork has become prevalent and is ever since becoming part of the human work- and life-style, globally. But in comparison with face-to-face setting, virtual teams face multifold challenges. To date, scarce empirical research has examined whether team-breaking challenges are associated with limited access to peer nonverbal signals. This…

This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

This account of practice offers practical examples of the use of reflective journaling and WhatsApping as part of a novice action learner's practice on her undergraduate degree programme. The action learning set was part of a degree apprentices programme which required the first author to complete a work-based learning module involving the…

The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and…

This paper contributes to understanding the role of task conflicts in team-based online learning. The X-Culture network has created an online learning community that involves students all over the world. Correlation and regression analysis revealed that a higher diversity of teams by nationality positively affected team performance. The indirect…

This experiential exercise teaches students what constitutes Appreciative Inquiry and how it is different from other feedback models, along with giving students the opportunity to apply their knowledge. Students practice giving Appreciative Inquiry to their peers' presentations through the use of an online platform that allows for written words…

We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many--but not all--successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of…

Low passing rates are common in asynchronous introductory accounting courses due to the challenging material and the online setting. While peer support involving knowledgeable peer assistants has been shown to improve face-to-face students' performance, it is unknown whether it will be effective when used online. Another issue of traditional peer…

This study discusses MBA students' perceptions of challenges and attitudes toward using a unified communication and collaboration software, that is, Microsoft Teams (MST) in a Canadian university during the early days of the COVID-19 pandemic. An online survey of students' perceptions of relevant issues was conducted. One hundred thirty-nine (139)…

Although higher education institutions offer self-paced massive open online courses (MOOCs) on platforms like edX, little systematic effort has been made to examine their instructional design features. The purpose of this study was, therefore, to review self-paced MOOCs on edX and examine their instructional design features for those interested in…

In response to COVID-19, educational stakeholders are transferring traditional, face-to-face instruction to the online learning environment. The purpose of this study was to determine if business instructors' use of immediate behaviors and clarity, which have been found to help business students overcome their writing apprehension in the…

The application of digital game-based learning (GBL) methods has lately received more attention in higher education (HE). An extensive body of previous investigations has recognised the potential of instructional games to advance the learning of appropriate work life skills. However, there seems to be a lack of understanding in the current…

The implementation of online teaching and assessments was prompted by the current COVID-19 pandemic. Therefore, all universities had to adopt the distance-learning method as the only choice to continue education delivery. This study's main objective is to understand the effectiveness of assessment techniques followed through distance learning in…