This study was carried out at Mpanda Municipal Council in Katavi Region. The study aimed at assessing the factors influencing the use of M-Kilimo, an interactive mobile agriculture platform in communicating agricultural information among extension workers. The specific objectives were to determine the characteristics of Agricultural Extension…

This How-To Guide is designed for school staff who want to implement a personalized messaging intervention to improve student attendance. During the 2022-23 and 2023-24 academic years, the National Center for Rural Education Research Networks (NCRERN) partnered with 47 rural districts in 16 states across the United States to pilot and test…

Background: Addressing chronic absenteeism is a policy priority, with 36 states and Washington D.C. referencing attendance in ESSA accountability plans (Jordan & Miller, 2017) and a body of research establishing the connections between attendance, achievement, and social development (e.g., Gottfried, 2014; Ginsburg, 2014). The need to find…

Technology is advancing and metaverse is gaining popularity. The magic of metaverse is beyond our imagination. In simple terms, the metaverse refers to a virtual shared space that exists online, where people can interact, socialise, work, and play using digital avatars, just like they do in the real world. It is a combination of virtual reality,…

Despite high prices, many college students do not re-file the Free Application for Federal Student Aid (FAFSA) or file late, making college less affordable. Low-cost technological interventions delivering personalized information and/or advising may improve refiling and academic outcomes, but questions remain regarding the efficacy of this…

Absenteeism in K-12 schools has remained high following the COVID-19 pandemic and districts need low-cost strategies to improve attendance. In 2020-21, the National Center for Rural Education Research Networks (NCRERN) piloted a personalized messaging intervention in 8 rural districts in New York and Ohio that led to a roughly 2 percent decrease…

The digital divide presents a significant challenge in rural Eastern Kentucky, where the absence of broadband internet access has hindered economic development, education, health care, and overall quality of life. Broadband, characterized by high-speed internet access that is always on and faster than traditional dial-up, is a convenience and a…

Social network sites, most notably Facebook, have fundamentally transformed the way information is transferred, received, and shared by individuals and organisations. This article explores the diverse contexts in which Facebook is utilised as a knowledge-sharing instrument, along with the key challenges encountered in adopting Facebook as a…

The present study aimed to examine the factors influencing future physics teachers' decision to accept Information and Communicative Competence (ICC) technologies. This is a quantitative exploratory study that used Partial Least Squares (PLS) based structural equation modeling to analyze the data. A questionnaire survey was administered among…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

This article discusses how communicating effectively in a new media environment dominated by algorithmically driven social media platforms presents unique challenges to those innovators who need to make their case to wide audiences. Research suggests that the media landscape includes narratives focused on systemic issues related to equity,…

Wiki activities are among the most common online learning activities examined by previous research due to the collaborative learning properties wikis offer; however, students are not always satisfied with such activities. Due to this dissatisfaction, learners may finish the wiki activities but not repeat them. While wikis are primarily used to…

Each year, final year high school students choose the university that they would prefer to attend. Past studies have found that family, friends, course availability, university reputation, distances from home, and job prospects were factors affecting students' choice of university. However, the relative weight of these factors might have changed…

As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was…

Internet-based platforms are increasingly used to collect qualitative data. We conducted a quasi-experimental study to explore whether data collection mode affects data content and data collection costs. Participants (N = 171) were assigned systematically to one of four modes--(1) in-person (control), (2) online video-based, (3) online chat-based,…