The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires educators to evaluate their curricula and teaching methods constantly. This research reviews the digital marketing education research over the past 25 years to gauge…

According to recent Pew Center research (2021), 72% of the US public uses some form of social media. These social media apps -- from Twitter to Facebook to Snapchat to Instagram, Threads, TikTok, and more -- are utilized to establish our digital presence and portray our digital identities. For higher education institutions and student affairs…

The interest of this research is to investigate technological change, new literacies and learning processes which impact future learning. With technological determinism, the members of the university need to have technological knowledge, belief of change and adopt the technology. The problem in this research is the habits in the individual who…

Surely "massive open online course" (MOOC) has one of the ugliest acronyms of recent years, lacking the deliberate playfulness of Yahoo (Yet Another Hierarchical Officious Oracle) or the droll shoulder shrug suggested by the word "snafu" (Situation Normal, All Fouled Up). The author is not a complete neophyte to online…

The scholarly field of the digital humanities has recently expanded and integrated its fundamental concepts, historical coverage, relationship to social experience, scale of projects, and range of interpretive approaches. All this brings the overall field (including the related area of new media studies) to a tipping point where it has the…

Mobile technology is a favorite discussion topic among senior IT leaders and higher education administrators. Mobile is the future for content delivery. Colleges and universities need to establish a strategy now and make the decisions necessary to take advantage of this communication opportunity. In this article, the author recommends making…

Mobile phones have rapidly been absorbed into the fabric of our day-to-day lives. They are now a key consumer item, a symbol of social capital and they connect their users to a mobile web with multiple applications. As ownership and access to smartphones has spread into the teenage years, their place in institutions of formal education has been…

Drawing on the case of a student of his who, like Herman Melville's Bartleby, simply preferred not to write, the author argues that current celebration of technology encourages passive resistance. He emphasizes that authentic, productive classroom experiences derive from in-person interactions that directly connect in relevant ways to students'…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

Motivation, engagement, goal attainment and effective interaction are essential components for college students to be successful in the online educational environment. The popularity and influx of electronic media applications has allowed educators the opportunity to incorporate social media (Facebook, Twitter), and volitional messages (Simple…

Several publications, including "Navigating the Badlands" a book by Mary O'Hara-Devereux as well as a report by the National Research Council, suggest troubled times are ahead for society and possibly higher education. The latter report says that, "The impact of information technology on the university will likely be profound, rapid, and…

This article addresses the following questions: What impact does using the theoretical framework of new literacies have on understanding language, literacy, and learning practices today as technologies are constantly being developed and used? What is the state of research in this area? What are some new directions the field might take in order to…

The media environment is currently being dramatically changed by social networking, mobile computing, augmented reality, and transmedia. Of these four, transmedia is probably the least familiar to most educators. Transmedia enhances a central story idea with a variety of media components that provide additional information, give increased…

Two decades ago, many campuses mobilized a major effort to deal with a clear problem; faculty and students needed access to desktop computing technologies. Now the situation is much more complex. Responding to the current challenges, like mobile computing and social networking, will be ore difficult but equally important. There is a clear need for…

With the increase in available educational data, it is expected that Learning Analytics will become a powerful means to inform and support learners, teachers and their institutions in better understanding and predicting personal learning needs and performance. However, the processes and requirements behind the beneficial application of Learning…