Applying established definitions of bullying to the more recent phenomenon of cyberbullying often results in an ill-fitting definition which is contested by academics. There are particular difficulties when applying the well-documented facets of intentional harm, repetition and power imbalance to the context of online bullying. A contested…

Extant studies generally recognise that virtual community building is an effective marketing programme for forging deep and enduring affective bonds with consumers. This study extends previous research by proposing and testing a model that investigates key mediating processes (via trust, satisfaction and identification) that underlie the…

Student academic performance and social competence are influenced positively by parent involvement; effective parent-teacher communication not builds parent reliance on a school, it enhances parent knowledge of raising children. As information technology develops rapidly, it is already a trend that e-communication is replacing traditional paper…

Mobile technologies have enabled a new way of communicating, for whom mobile communications are part of normal daily interaction. This paper explores the proposed and verified Technology Acceptance Model (TAM) that can be employed to explain the acceptance of Mobile Learning (M-learning), an activity in which users access learning material with…

An online learning community enables learners to access up-to-date information via the Internet anytime--anywhere because of the ubiquity of the World Wide Web (WWW). Students can also interact with one another during the learning process. Hence, researchers want to determine whether such interaction produces learning synergy in an online learning…

Weblog technology is an alternative medium to deliver the case-based method of learning business concepts. The social nature of this technology can potentially promote active learning and enhance analytical ability of students. The present research investigates the primary factors contributing to the adoption of Weblog technology by students to…

This study explored six Chinese graduate students' asynchronous online learning in a large urban Canadian university. Individual interviews in Mandarin elicited their perceptions of online learning, their participation in it, and the cultural factors that influenced their experiences. In general, the participants had a positive attitude towards…

The challenge many teachers face is how to incorporate new technology into their classrooms that strengthens classroom learning by capitalizing on students' media literacies. Blogs, a new and innovative technological tool, can be used in math and science classrooms to support student learning by capitalizing on students' interests and familiarity…

For the twenty-ninth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Orlando, Florida. The Proceedings of AECT's Convention are published in two…