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Lay, Robert S. – 1983
The advantages and disadvantages of new software for market segmentation analysis are discussed, and the application of this new, chi-square based procedure (CHAID), is illustrated. A comparison is presented of an earlier, binary segmentation technique (THAID) and a multiple discriminant analysis. It is suggested that CHAID is superior to earlier…
Descriptors: College Applicants, Computer Programs, Evaluation Methods, Flow Charts
Download full textRichardson, Richard C.; And Others – 1977
Emphasis on broad-based institutional planning is largely a phenomenon of the seventies. One reason is that the value placed on it varied inversely with the availability of resources. Yet the state of the art of planning for change is not far advanced. There is evidence that those institutions doing this kind of planning tend to be private,…
Descriptors: College Administration, Computer Programs, Cost Effectiveness, Flow Charts
