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Applying Nonverbal Techniques to Organizational Diagnosis.
Tubbs, Stewart L.; Koske, W. Cary – 1973
Ongoing research programs conducted at General Motors Institute are motivated by the practical objective of improving the company's organizational effectiveness. Computer technology is being used whenever possible; for example, a technique developed by Herman Chernoff was used to process data from a survey of employee attitudes into 18 different…
Descriptors: Communication Research, Communication (Thought Transfer), Computer Programs, Data Processing