Immersive technologies strive to enhance users' digital experiences by enabling more interactive, engaging, and realistic virtual environments. Despite the growing popularity and advancements in immersive technologies, achieving widespread user acceptance remains a significant challenge. In addition, previous acceptance models may not fully…

The increasing prevalence of mobile augmented reality (MAR) has garnered attention in contemporary times. However, its application within educational settings remains largely untapped, primarily due to its predominant utilization in entertainment domains. MAR presents opportunities for augmenting learning experiences, fostering enhanced…

This study explores the moderating role of aesthetics and information quality on the technological acceptance of augmented reality. A technology acceptance model with the following variables was used: perceived ease of use, perceived usefulness, attitude towards using, and behavioural intention to use. Analysis was conducted by using structural…