In order to understand (1) what kind of students can be facilitated through the help of three-dimensional virtual learning environment (3D VLE), and (2) the relationship between a conventional test (ie, paper and pencil test) and the 3D VLE used in this study, the study designs a 3D virtual supermarket (3DVS) to help students transform their role…

Background: Integrating 3D virtual world technologies into educational subjects continues to draw the attention of educators and researchers alike. The focus of this study is the use of a virtual world, Second Life, in higher education teaching. In particular, it explores the potential of using a virtual world experience as a learning component…

Capstone courses can create a space for students and educators to act as co-producers of desired learning outcomes which are directly relevant to the world of work. This study uses an auto-ethnographic case study approach to demonstrate how a mixed model learning approach evolved in a capstone marketing strategy unit in a marketing major at an…

Student teams in a senior capstone course in marketing completed microcomputer simulation in which they developed six-month marketing plan for a new product. A procedure similar to Kelly's Role Repertory Test was applied to define the role that various information sources played in their decision-making process, a means of determining the amount…

Describes the development and current status of virtual reality (VR) and VR research. Market potentials for VR are discussed, including the entertainment industry, health care and medical training, flight and other simulators, and educational possibilities. A glossary of VR-related terms is included. (LRW)

Discussion of the portability of educational software for an international market focuses on international experiences with The Electronics Workbench, based on a study conducted at the University of Twente (Netherlands). The global importance of educational software portability is discussed, including economic motivations and implications for…

This paper describes the advantages of using computer simulations in the classroom or managerial environment and the major premise and principal components of Export to Win!, a computer simulation used in international marketing seminars. A rationale for using computer simulations argues that they improve the quality of teaching by building…

Examines implications of specific subject matter intervention by faculty members in economics and marketing on the choices made by students and the consequences of those choices in an online finance simulation. Findings, although mixed, suggest that interdisciplinary intervention in an online finance simulation has the potential to improve the…

Prepared for a 1984 Organisation for Economic Cooperation and Development (OECD) conference, this report on the educational applications of new information technologies focuses primarily on the use of interactive audiovisual systems. Potential advantages of interactive multimedia educational environments are discussed and examples are given of…

This article draws on second language theory, particularly output theory as defined by Swain (1995), in order to conceptualise observations made in a computer-assisted language learning setting. It investigates second language output and learner behaviour within an electronic role-play setting, based on a subject-specific problem solving task and…