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Direct linkLinwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing
Download full textJeff Schiel – ACT Education Corp., 2024
Disparities in technology access currently exist for adults, but do they also exist for high school students? If so, might the disparities have lessened since ACT first investigated this matter? This study examined high school students' access at home and school to four types of technological devices (desktop computers, laptop computers, tablets,…
Descriptors: High School Students, Student Attitudes, Access to Internet, Access to Computers
